When it comes to conscious choices, it appears Filipinos do care about what they add to their carts. A recent survey by Allianz PNB Life found that about 42% of consumers are more likely to shop sustainably.
"What we are seeing now is 'the rise of the conscious consumer.' People are now more likely to favor products marketed as eco-friendly or having a significant impact on the communities around them." said Allianz CEO and President, Alexander Grenz.
According to the study by Allianz, 51% of respondents recognized the challenges of environmental issues, like climate change, and how these can negatively affect future generations in terms of health, wealth, and relationships.
Respondents consider responsible shopping, together with education and environmental justice, to be among the three most important ways to achieve sustainability globally. Additionally, 34% said they are willing to spend more (P5,000 and up) for sustainable products, while 44% would stick to a brand that promotes sustainability.
In terms of which specific products they bought, 70% of consumers said they always went for sustainable food and beverage. This was followed by services (65%), fashion or apparel (46%), and gadgets (29%).
"Filipinos clearly want to be as sustainable as possible with the different products they buy daily," said Allianz Chief Marketing Officer Gino Riola. "For example, a good number of people would be willing to patronize services like insurance if it were sustainable."
Among those surveyed, 44% agreed that health insurance can be green and sustainable. 43% said they were likely to purchase this kind of insurance. To address this growing demand, Allianz PNB Life adds more insurance solutions to its growing portfolio of sustainable offers.
provides a customer with all-in-one access to various healthcare services. These include teleconsultations, medicine delivery, mental health wellness, and laboratory services, just to name a few, from trusted partners like KonsultaMD and Generika Pharmacy. With easy-to-avail benefits and exclusive freebies and discounts, AllianzHealthbox is a holistic approach to digital healthcare.
For nature lovers who prefer more visibility with their pledges, is a simple yet comprehensive plan that can help secure the future of both Filipinos and the planet. It provides full-spectrum protection in case of death, dismemberment, and disability, and comes with flexible, budget-friendly renewal terms. It also comes with a Sustainability Protection Rider, which allows customers to make a yearly contribution to the World Wide Fund (WWF) for Nature’s Foodshed Farming Enterprise Project.
In a recently concluded roundtable discussion, Allianz doubled down on its commitment to its sustainability with more initiatives this 2022. Earlier this year, they partnered with SOS Children’s Villages to deliver and kickstart the . Last April, the insurer also launched the first leg of its financial literacy program,, in Pangasinan.
"Our survey results show that Filipinos are becoming more mindful of the future and taking more holistic steps in preparing for it. Allianz PNB Life acknowledges its major role in this journey by making sustainability a more active and accessible practice for Filipinos,” Grenz added.
About Allianz PNB Life
Allianz PNB Life began its operations in 2001 and is among the major life insurers in the Philippines. Worldwide, Allianz is also considered the most sustainable insurer from 2017 to 2019 according to the Dow Jones Sustainability Index. We are a leading provider of Variable Life products, complemented by a full line of Life protection offerings for individuals and institutions. All our products and services are designed to meet the lifetime financial planning, wealth accumulation, and well-being aspirations of every Filipino family.
Allianz PNB Life’s main headquarters is in Makati City, the country’s main business district, with eleven business centers strategically located in key cities across the archipelago. As the country’s fastest-growing life insurance company for premium income, it continues to secure the health and wealth of Filipinos here and abroad. For more information, visit or